Social media graphics are an integral part of any social media promotion strategy. Visual content performs significantly better on social media than text alone. Optimization of your graphics can boost social media promotion and maximize social media marketing returns.
This blog discusses 5 key steps to optimize your graphics for effective social sharing. Follow these tips to make your social media graphics stand out and get more engagement and reach.
Make Graphics Simple and Easy to Understand
The first tip for optimizing graphics for social shares is to keep them simple and easy to understand. Graphics with minimal elements and uncomplicated design get more views and reactions on social media.
Avoid overcrowding your graphics with too much information. Having a clean design with open space helps viewers comprehend the graphic efficiently.Stick to 1-2 main concepts that you want to convey through the graphic. Use easy-to-read fonts and sufficient color contrast to make your graphic simple yet impactful.
Add Social Media Optimization
Social media promotion relies heavily on optimizing your graphics for social platforms. Follow these optimization practices:
- Resize your graphic to match social media dimensions. Facebook suggests minimum 1200x630pixels for images and 1080×1080 pixels for square images.
- Embed social media keywords within the graphic that are relevant to your niche and industry. The keywords make your graphic more discoverable and aid social media marketing.
- Add universal hashtags relevant across social networks to help your graphic surface in searches. Some broad hashtags are #graphic, #visuals, #visualmarketing.
- Tag relevant accounts and people within your graphic to increase the chances of them sharing it with their followers. This gives your graphic more amplification.
Following these practices while designing graphics helps boost their performance on social media platforms.
Include Text Caption or Alternative Text
A text description accompanying your graphic makes it more social media friendly and improves its reach. Add either:
- A short captivating caption: around 120-160 characters that highlights the main message or call-to-action.
- Alternative text for visually impaired users: around 150 characters briefly describing what the graphic shows.
Text helps convey your graphic’s purpose to viewers at a glance, encouraging them to stop and see it fully. This text can further contain relevant social media keywords for optimization.
Use High-resolution Images
Networks like Facebook and Instagram compress and reduce the quality of lower resolution images. For vibrant graphics that pop on feeds, upload:
- At least 1200 x 1200 pixels images for Facebook.
- Minimum 1080 x 1080 pixels for Instagram.
High resolution ensures graphics ideas for social media remain sharp and legible even after compression. Avoid blurry, pixelated, or distorted graphics that make poor impressions on viewers.
Add CTAs and Links
Social media promotion through graphics works best when they contain a clear call-to-action. Some effective CTA options are:
- “Share now!”
- “Visit [website] for more”
- “Learn how in our free Ebook!”
Links within graphics direct viewers for more information, driving clicks and conversions. For social shares, compelling CTAs encourage higher engagement and interactions from viewers.
In conclusion, by following these 5 steps to optimize graphics for social sharing, you can boost reach, clicks and engagement for your social media marketing efforts. Simple, high-resolution graphics with relevant keywords, text, CTAs and optimization perform the best on social platforms.
Also: The Rise of AI-Powered Influencers: Transforming Social Media Marketing
